I was surprised and very annoyed to find Franz challenging me to join Facebook, with a new recipe as a reward. I have no intention of setting up a Facebook account, as I dislike it intensely - and I have used it before, through work, so I am aware of how it works, what it's like, etc etc. I know I can just ignore this challenge, but I don't think the game has been improved by having such a strong bias towards social media. Why should those of us who choose not to use Facebook have parts of the game denied to us?