I just recently started playing []and noticed that they have a way to earn a free gem (diamond) periodically by interacting with a sparkling item on the ground, that reveals the option to watch an ad and get a diamond and exp reward after. I thought that this would be a great way to give the option for players to earn a free gem every day (or twice a day) by choosing to watch a commercial, which I would hope would bring in the revenue to offset the free gem that's given away. This would especially prove useful to those who are very high leveled and don't have any recipes left to grind. And since it's completely optional, no one else has to worry about anything randomly popping up on them, forcing them to watch an ad. Seems like a win all around, I say.
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