I'd say they're desperate - they're offering me a gem sale like 5 days out of a week now (I haven't made any gem purchases so far).
This may be a little off topic (I do notice that this post's about updates) but the gems are way overpriced in my opinion.
I know it's a commercial decision but even with a gem sale they cost around HK$1 per gem (roughly US$0.125) if you buy 275 gems.
So if you buy a icecream parlor it translates into US$4.375 which means a decent meal here in Hong Kong.
Sorry TL but no way am I going to buy ONE decor with that money.
Android. For downloading fashion story:
8 gems on RS, BS, Fashion. 40 on Dragon. No change on other games.
Looks like they're back to their randomness.
.