The game is called Word Association and I'm sure you have all heard of it (or indeed, played it) however I will quickly go over the rules just in case:

HERE ARE THE RULES:
1)I'll start out with a item at the end of this post.
2)The next person has to type the FIRST THING they think of when the read the above post! It can be related, and usually will, but might be random and start whol new trains of thought!
3)No double posts. Once you post a word wait a little while for some other posts, before you post again.
4)Other obvious rules all apply. Keep it clean, make sure it is clear what your answer is, ect.