There's far to much for the average player here to achieve, so I think we need to prioritise. Each person's targets will be different, but here are mine. I absolutely adore corvids, so I want the raven pet. We don't know yet whether it has drops, but I don't care. If not, it will be one of the tiny number of things I have worked for in this game just for the artwork for the pleasure of it. And I'm away for 8 days of October so will need to push on early. So:
Complete 'tricks of the trade' (I never usually bother with that) for 1 raven
Get enough candy to reach the community prizes - total 4 ravens
Then and only then look at other things: I'll probably go for the returning beasts next, in the hope of getting enough for something useful. It's a shame for me they don't drop regular tokens, though I noticed the unicorn dropped sword tokens. Finally, if I've done all that I'll go for a couple of gold tokens.

Does that sound like a sensible strategy?