A few observations/suggestions:
If boxes stay at 50Gems a piece
**I think if the box had a guaranteed drop of 3-6 Firey Furs along with prizes would turn things around quite a bit.
(Average amount assume 4)
Cost of Fur 15Gems x 4 = 60Gems
One box dropping 4 fur, plus prizes = 50Gems
People would actually be making progress towards to Fox. Even if they were full on the additional drop item...at least they'd have Fur to show for it and not feel as ripped off.
**I think another improvement would be to "trim" the box drop list. Keep it towards the rarer end with a value equal to or higher then the price of the Mystery box:
Wisp Lantern (15G)
Expansion Permit (150-250Gems, no idea)
Spellbound Dew 5-8(25-40Gems value)
Silver 3-4 (12Gems each = 36-48 Gem value)
If it's going to drop Fancy Blocks and Beams how about dropping a few?
I think that's my main point and someone else pointed it out, if the box dropped multiples it would be a nice compromise.
Get rid of the lower Gem value items like petals, dyes, fur, hide, sap, wood, etc. or if not, pump up the amount of the drop atleast?
Or how about:
If boxes were offered at a lower Gems price
There's still a ton of profit ...but the profit with be for both parties!
Upping the drop amounts(multiples), knocking out some lower super common mob drop items in favor of valuable ones like Mysterious Venom, or Dragon Scales.
Keeping Firey Fur as a guaranteed drop, preferably a multiple, maybe 2-4 if the box price is lowered
A slightly easier to swallow Gem cost -> more boxes sold!
Or maybe this:
If Fiery Fur was craftable, expensive, but craftable!
10 Fur (regular), 20 Coal (for burning), 15 Wood (for Fuel!) = 1-2 Fiery Fur
Just an idea...
I know this item is along the same lines of Rainbow Pot, and there are many max players that wouldn't benefit from even the multiple drops...but for the player base as a whole, a few tweaks to this item, and future ones like it - I feel could improve perceptions.
*Grain of Salt feedback*, thanks for reading.