Same problem here with the make up, emoji
Tried all the 'don't like before placing makeup counter item' and 'visit a neighbour before placing...' but nothing works. I am lucky to be able to place one makeup product out of five or six that I ordered. It is a waste of time and gems (it DOES costs 36 gems!!).
And BTW, emoji does not work for me, either. I think I have about 10 emojis that can show up properly. The makeup counter and emoji problems have been bugging me for almost a month now and my patience is running really thin......