I guess to be fair, they did technically release this stuff in time for the holiday, which was probably their plan all along. Albeit, a couple of days before said holiday, but before the holiday nonetheless. And since there was the holiday goal to begin with to start people off, this is just to top off the "festive" people who can't resist. It would have been more profitable for them to release it at least a week before, but I suppose they're trying out something new as to not release too many of the same themes back to back? Eh, no biggie for me since I am stashing the goal stuff this weekend anyways, but I guess for those that wanted more Halloween stuff, they definitely delivered.....at the eleventh hour!