If I remember correctly from last year we did not get Halloween stuff very early last year eaither. I think the HalLoween LTO came out like 10 days before the holiday itself, which sucks, less time to display these specific items. There were fall runway and pumpkin patch themes around it, perhaps earlier in the month, but Haloween came late.
I actually think the did the same thing with Christmas, and new years too. I remember it all got pulled in mid January so there was no time to do much with any of the holiday catalogues, even the skeleton one I remeber not getting all 4 items to lvl 2. They are really rushed lately with holiday content.
I am really hoping we get Halloween stuff next week! :-)