I totally agree meme and sadly, I'd hate to see it go. It used to be my favorite TL game. A lot of my neighbors have stopped playing or have changed from daily to occasional players (like I myself have done ~sigh~). I honestly don't understand why they stopped giving players goals.
We need something to keep the game fresh & interesting. And please, don't make the mistake in making the game more gem heavy (as the trend has been) nor less profitable which just discourages players more. Most of the fun in these games is in decorating your shops in your own unique way. Having goals as we do in Bakery & Restaurant asking us to purchase tables, chairs & decor could be applied to Fashion Story. Again, having us purchase counters, racks, decor & closet items along with making catalog items to unlock coins, experience, decorations & gems.
I hope more players will respond to this thread if you'd like to see the game improve.